Our customers keep asking us “How can we host/live stream our own talk show”? It seems our live streaming webinars have struck a chord with sales and marketing teams looking to extend their reach beyond simple webinars. So we decided to share our “secret sauce” with everyone and “demystify” the tech involved.
In the following presentation we have prepared a step-by-step guide for live streaming your very own talk show. You will learn how to host a video conference call and capture that audio/video feed for your live streaming purposes. Plus we have a free starter kit available for download online.
How to live stream a talk show?
As you can see from the presentation and video above it’s quite easy. Using video conferencing technology we demonstrate how to capture that content and host a live streaming show. In our example we have a webinar which includes 4 participants but Zoom (and others) can support 100s of live participants. We are essentially using the Zoom audio and video bridge to leverage all the robust features in Zoom on a live stream.
A few notes from the tutorial video:
- All of the templates we used to “frame” our live participants are available for freehere.
- We probably could have turned down the gain on our participants audio :0
- The “Return Video” allows participants to know when they are “live”. In our demonstration there was a windowing effect but the next slide show what it looks like during a live stream…
- Once your meeting is all set it’s a best practice to “lock” your meeting. If another person joins the meeting it could throw off your video capture for each participant.
How to get started right away?
One of the best ways to learn how to live stream your own show is to watch a show about live streaming. We highly suggest Tom Sinclair’s video blog called “Streaming Idiots”. We also host a live show every Friday where we review various live streaming and video conferencing topics.
Download our free “Talk Show” starter package here: http://ptzoptics.com/landing/live-streaming-assets.html
YouTube’s reach compared with Facebook & Skype
When you live stream on YouTube your potential reach is anyone with a compatible web browser which includes: Google Chrome, Mozilla Firefox, Internet Explorer, Safari and Opera. Like WebRTC video conferencing technology the barrier to a “one-click” set up is minimal. Now take a look at Skype which has 300 million users (YouTube has 1 billion users). As you can see Skype combine with a major cable network like Comcast still does not even come close to the user base of someone like Facebook or YouTube.
The Benefits of Webinar Technology
Most live streaming services require a little more set up then a traditional GoToWebinar and they offer less in depth features for webinar control… But Microsoft and Google are looking to change that with Hangouts on Air and Skype Meeting Broadcast. Reaching large audiences seems to be a key goal for most webinar hosts. So the question becomes where does your organization want to be on a scale from public to private. Take Blab.im’s famous “sophisticated business plan” for example.
Has anyone noticed that everyone is hosting webinars? That’s because hosting a webinar is one of the most effect ways to deliver a message to audiences around the world. Our company hosts almost 100 webinars a year and we picked up on some interesting trends that can easily double and triple your regular webinar attendance. It’s called Live Streaming.
Live Streaming your next Webinar is easy…
Live streaming your webinar to a destination like YouTube (the worlds #2 largest search engine) is a lot easier than most people think. All you need is a frame grabber ($299 from Magewell) and a second computer to live stream with. We have found that given the choice the majority of our viewers prefer watching our webinars on YouTube vs traditional platforms that require a download and installation process.
Why would webinar viewers prefer a CDN (Content Delivery Network) like YouTube over a traditional platform like GoToWebinar or WebEX? It’s simple. YouTube just works. There is no application to download. No forms to fill out and new application icons left over littering the users desktop. Users can simply open an additional tab on their web browser and it fits with the busy work life of everyday business professionals.
No forms? How can we capture new leads? Don’t worry. Just because YouTube Live and other CDN networks such as Daily Motion, CBS Interactive and Yahoo Live don’t require registration to view your content doesn’t mean you can’t set up your own landing page and registration system. We use HubSpot and we actually prefer using our own user registration system for various reasons.
Taking advantage of multiple CDNs
So people like watching videos on YouTube. When your Webinar is available on YouTube you can expect increases in viewers, audience retention and chat participation. Now let’s take things a step further. A innovative new service call Joicaster will take a single live stream and distribute it to multiple CDN’s. Switchboard Live (the owners of Joicaster) claim this can increase live event audiences by up to five times the viewers of a single CDN. Our early test has confirmed that we can increase our webinar viewers by about 2X and the initial results are displayed on the chart below.
As you can see we have almost doubled our webinar attendance by streaming to multiple destinations which include: CBS Interactive, ConnectCast, Dailymotion, Yahoo Live and YouTube Live. If live streaming is a new technology for you, I would suggest starting with YouTube Live. Once you have hosted a couple webinars successfully with YouTube Live consider boosting your audience further with Joicaster.
If you offer your users the option to watch your webinar online you may be surprised how many users take advantage of the offer. YouTube will reward you with huge SEO benefits, instantly giving your recorded video views for all the webinar attendees. If your viewers arrive a 1/2 hour late they can simply turn back time using YouTube’s recorded video feature. Plus YouTube now supports video up to 1080p 60fps and is currently using the most advanced adaptive bit rate streaming possible to reach the largest audiences even at the lowest bandwidth availability.